Consider what makes Google's Brand so powerful.
Why the marketing universe revolves around brands?
But these corporate giants make the real money, and they do it by building a brand story made of words and images that have a powerful impact on consumers.
However, if you are self-employed, a pro blogger, author, or freelancer, you must also consider your identity as a brand to market your products and services effectively. The only way to effectively market a brand is telling your story. In case you’re wondering, most individuals and small business are not very effective in this area.
So, creating a strong personal brand sets you apart in the market and plants you in the minds of others. Not only is the image ingrained in minds, if effective, the image or brand becomes a meme (Richard Dawkins' definition) with the potential to go viral.
Personal branding arises from a series of first impressions that build to a recognizable image: personal, negative, positive, or somewhere in between. In essence, the brand becomes like a person. Once consumers feel like they know and trust your brand and why it exists, then you can sell to them.