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"How to Increase Your Blog Subscription Rate by 254%"
"The percentage of readers who misunderstand what you mean when you ask them to subscribe is largely dependent on your niche. Readers who know what RSS is probably aren’t confused by the terminology, but most web users have no clue about RSS ..."


Mines the reluctance of faithful blog readers to subscribe to blogs, suggesting that many readers do not associate the word "subscribe" with "free."
Notes that he tried replacing the word "subscribe" with synonyms without the connotation of "paid" and found a 254% increase in subscriptions because of this alone.
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