"If your content doesn’t resonate with your audience, then they won’t follow you where you want to take them."
Mines the psychology behind content that grips people and motivates them to action.
Notes that one must be authentic and not toy with the reader's emotions and that the strategies should be used sparingly and with care. While the article focuses principally on the emotional type of attraction, there are certainly many other, perhaps better techniques including cognitive stimulation.
Interested? Click the text or image to read on.
Source is Content Marketing Institute.