"The best way to gain continuous attention from your visitors is to include them into your ‘world’. Make them feel like they’re part of what you’re talking about, or they could actually influence how things are going on your side."
Mines the methods to keep visitors engaged and interacting once you have brought them to the site, first providing channels like comments, emails, discussions, surveys, and newsletters.
Notes that you should welcome and nurture critics, who are oftentimes the most consistent visitors, and a conversational tone will start people talking and interacting. Bloggers must build and support a community, outside the reaches of just friends and family to include all visitors in discussion, debate, surveys, and question and answer. Providing clear, multiple means of navigation will allow visitors to explore your pages easily, with time to spend discussing rather than searching.
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Source is WeBlogBetter.
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