Why Emotion-Based Writing is Crucial to Your Business Goals
Emotions are a critical component to decision making.
Contrary to what many believe, emotions don’t get in the way of making wise, rational decisions. In fact, Damasio and many others make the point that without emotions, we are incapable of being rational, let alone pulling the trigger on even the simplest of decisions.
Appeals to emotion are essential in decision making
Mines the importance of emotion in decision making and how this should influence our writing, including appeals to the passions of our audience.
Notes that the emotions we have the most control over as writers are love, greed, fear, and duty, and if we are aware of this, we have more influence in our writing. To empower your writing, grab your audience's attention with emotion, starting in the title and elevating interest throughout with passionate engagement. Use the readers emotion to move them towards the desired action: your goal in writing. One method of adding emotion is through the use of storytelling.
Interested? Click the text or image to read on.
Source is CopyBlogger.
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Notes that the emotions we have the most control over as writers are love, greed, fear, and duty, and if we are aware of this, we have more influence in our writing. To empower your writing, grab your audience's attention with emotion, starting in the title and elevating interest throughout with passionate engagement. Use the readers emotion to move them towards the desired action: your goal in writing. One method of adding emotion is through the use of storytelling.
Interested? Click the text or image to read on.
Source is CopyBlogger.
You might also enjoy:
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