Silly New Years traditions can hamper innovation
But, 2 weeks remain in the 2013, and you have nothing to do except get ready for Christmas (ho, ho, ho) or the holiday of your choice. You already have resolutions in mind because it's instinctual: at the end of the year you prepare to make new goals. The tradition inspires you to grow and change.
The idea behind New Year resolutions is that you have a fresh new year to work with, where you have not made any blemishes yet. You are perfect with the entrance of the New Year.
However, think about the pressure and anxiety that a clean slate creates within you, so much anxiety that the feeling will probably intrude on your ability to keep the goal. The pressure of perfection is crushing. Long-term anxiety over keeping goals is not healthy.
An end of year strategy to bring in the New Year
You are more likely to complete the goal with less anxiety and a closer start date. The habit will already be partially formed. The New Year is not so new, but you have enough changes to go through next year without worrying about starting resolutions.
For blogging and social media, here are some ideas to get you rolling at the end of 2013:
- Blog daily or more than once a day. Studies prove that the more you post, the more traffic results, and frequent posting makes Google and other searches pay attention to you.
- Add a new special feature to your blog. Last year I decided to add a "Rants and Musings" section to my blog because I became so upset waiting an hour as Walmart for a silly prescription. It's a fun section, even though I don't post there very often. I give myself the freedom to do anything I want there, and you'll find some crazy stuff. Let your readers have fun with you.
- Start working on a new design or layout to jazz up your blog space.
- Select one social media platform to focus on for the next year. This will be your special project - to make the media work by developing a community that actively participates and profits from your knowledge as the leader. Don't give up all your other platforms, but pick one to focus on (I suggest Google + as it will outpace others in the coming year).
- Write ahead of yourself on the blog so that you always have a pool of extra blog posts whenever you need them. Be sure not to leave them idle for long, however. Work them into your posting schedule and replace them with newer posts. That way the articles don't age while waiting to be posted.
- Join some new communities or groups within a social media platform and become active.
- Start a new community or group and be a leader.
- Make learning goals for yourself. Sign up for a training or writing course. Take a MOOC on a subject that interests you. Pick a couple of reading selections to order and study.
- Plan a strategy to make images work for you without violating copyrights. This might mean spending a little money for a service, but your blog will benefit in the end. Plan a picture taking strategy for the next few months that will help you out with some sharp stock photos.
- Begin writing that ebook that you have been putting off.
- Form a new theme that you want to focus on in the coming year, generate topic ideas for it, write a few posts, and do research. A new topic area can really boost your blog.
- Plan out your resources and budgeting for the New Year. Find a way to include some marketing in your budget. Plan out a vacation and stick to it.
- Spend some time thinking and analyzing your audience. Look over the demographics in Google Analytics to see who your audience is. Consider how you can increase the active readers of your blog.
- Make some new friends in your subject area on social media platforms.
- Create a new daily agenda for yourself. Mix things up a bit to give your world a shake.
- Plan an email campaign.
- Design incentives for people to join your email list, like a free ebook or mini-course (even a T-shirt).
- Consider creating a podcast or adding video content to your blog.
Before you leave, let me know what ideas you have for achieving New Years resolutions.
Enjoy these articles about writing and blogging:
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- The blogger's secret art of disagreement: Don't read!
- How to blog as a skeptic, with the power of an influencer [infographic & post]