"Users want to see ads that are better targeted. I am interested in seeing relevant ads. And advertisers want to reach interested users. The right economic model (a la AdWords) and some clever computer algorithms should get you there."
Mines the nature of advertising methods, especially the strategies of Google and Facebook to see why identical ads appear for the same individual all across the web.
Notes that current ad algorithms are insufficient in accurately targeting the personal interests of consumers, and therefore prevent consumers from clicking and promotes them to opt out.
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Source is 6 AM Pacific.