Entrepreneurial Management Enterprise

"Why is That Ad Following Me Around on the Internet?"
"Users want to see ads that are better targeted. I am interested in seeing relevant ads. And advertisers want to reach interested users. The right economic model (a la AdWords) and some clever computer algorithms should get you there."

Mines the nature of advertising methods, especially the strategies of Google and Facebook to see why  identical ads appear for the same individual all across the web.
Notes that current ad algorithms are insufficient in accurately targeting the personal interests of consumers, and therefore prevent consumers from clicking and promotes them to opt out. 
Interested? Click the text or image above to follow the link.
Source is 6 AM Pacific. 

• Related Links: "They" are watching, ZipMinis on advertising - You are empowered to change it, Sour Patch Kids, Ads, and Your Privacy, and Real-time bidding is the next mobile ad breakthrough — here’s how you can profit
  

"Why Sour Patch Kids Are Cheaper For Me Than They Are For You (And What That Has To Do With Privacy)"
"So companies are going to keep finding ways to mine data to figure out what we need, what we like, what we might like, and how much of a discount they need to offer on Sour Patch Kids to get us to buy them every time we shop."

Mines the current methods of retail stores in tracking your purchases and targeting advertising and coupons at you personally.
Notes that all customer loyalty cards operate in this way and they have been doing it for a long time. Just look on the back of your receipts at these stores.
Interested? Click the article text or image above to follow the link.
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• Source is Forbes.
  
• Related Links: Real-time bidding is the next mobile ad breakthrough — here’s how you can profit and Real-time bidding is the next mobile ad breakthrough — here’s how you can profit
  
• Do you enjoy personalized advertising or feel it's an invasion of privacy?