"Retailers typically measure online ads with online results: cost per click, cost per action, cost per sale. But Helsinki-based shopping analytics firm RapidBlue recently tested the effects of online ads on offline sales."
Mines the reality behind past reports that consumers often find products in stores, only to purchase them on line, outside the store. Many go so far as to use smartphones in the stores to order online.
Notes that contrary to this common notion, consumers are more like to purchase products they have seen advertised online, and will even browse online stores to help them find what they then purchase in the traditional market.
Interested? Click the article text or image above to follow the link.
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Source is Venture Beat.
Related Video.
Mines the reality behind past reports that consumers often find products in stores, only to purchase them on line, outside the store. Many go so far as to use smartphones in the stores to order online.
Notes that contrary to this common notion, consumers are more like to purchase products they have seen advertised online, and will even browse online stores to help them find what they then purchase in the traditional market.
Interested? Click the article text or image above to follow the link.
Share this mini with your friends using the icons below.
Source is Venture Beat.
Related Video.
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