Social Media, Marketing, and Platforms

"Twitter Cofounders Unveil Their Newest Project, An Online Publishing Platform Called Medium"
"Evan Williams and Biz Stone are looking to change the way we think of online publishing yet again. On Tuesday, the Twitter cofounders lifted the curtain on their latest top secret project, a new online publishing tool called Medium."

Mines the new startup by Twitter founders called Medium, an interface for sharing blog posts, articles, and information.
Notes that Medium is a product of The Obvious Corporation, and big names are already starting to post to the site.
Interested? Click the article text or image above to follow the link.
Source is Business Insider.

• Related Links: Start Up and Start Over States of Mind, Twitter Improves Writing-Top 5, and The 50 Best Angel Investors In Silicon Valley
  
• Are you interested at all in a new Twitter founder startup, or will you pass?
  

"This App Lets You See How Many Fake People Are Following You On Twitter"
"There are over 500 million Twitter accounts. But in that huge number, you've probably noticed a bunch of so-called bots, or fake accounts that are controlled by an algorithm designed to spam us legitimate Twitter users."

Mines the problem of bogus Twitter accounts that annoy real members trying to communicate and share information.
Notes that a new service allows you to determine which accounts are authentic on Twitter - Status People's.
Interested? Click the article text or image above to follow the link.
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• Source is Business Insider.
• Are you as annoyed as we are by Twitter messages like "Somebody put this embarrassing video of you on Facebook?"
  

"10 Tech Skills That Will Instantly Net You A $100,000+ Salary"
"And you are going to be surprised, because it's not all about the latest, greatest new thing. Sometimes an older technology is still in demand, with companies competing heavily for people who can still do the task."

Mines the technical skills needed to succeed in the current business environment, and while many are familiar and expected, others are somewhat surprising.
Notes that among the skills are Unified Modeling Language (UML) which translates complicated software programming into readable diagrams and text, and the Java Platform which allows websites and programs to run Java EE (J2EE).
Interested? Click the article text or image above to follow the link.
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• Source is Business Insider.
  
• Related Links: Powering your job hunt with social media and Bosses use social media to hire employees
  
• What technical skills are required for your job
  

"Does Social Media Really Drive Startup Sales?"
"Everyone knows that you need to incorporate social media into your startup’s marketing strategy. It’s a no-brainer, right? Social media builds brand awareness and increases revenues. Or does it?"

Mines the true impact of social media on business sales, finding that the impact is not insignificant but not huge either.
Notes that the best approach is to use social media in combination with traditional marketing strategies.
Interested? Click the article text or image above to follow the link.
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Source is ReadWriteWeb. 
Related Links: The 50 Best Angel Investors In Silicon Valley and Start Up and Start Over States of Mind
Question

"How To Completely Erase Yourself From The Internet"
"Your information is for sale to all kinds of different entities.
Thankfully, there's an easy way to remove it from the places where companies harvest it."

Mines the free service available from Safe Shepherd since October 2011.
Notes that Safe Shepherd will assist you in taking your name off the internet in order to avoid unwanted solicitations, emails, security issues, etc.
Interested? Click the article text or image above to follow the link.
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• Source is Business Insider.
  
• Related Link: Bosses use social media to hire employees
  
• Do you have a need to downgrade your internet presence?
  

"How to Reach Out to Potential Employers on Social Media"
"It’s no secret that employers are incorporating social media into their recruiting plans to find top talent. For job seekers looking to stay current, you know the opportunities exist. But, knowing how to properly reach out may be the barrier between you and your dream job."

Mines the techniques to make use of the knowledge that employers use social media to hire potential employees.
Notes that strategies should include 1. using LinkedIn, Facebook, and Twitter to find people for informational dialogues where you can learn more about potential employers so that you can then appropriately ask the employers for their time, based upon a specific plan you have developed,  and 2. the social web to discover new job opportunities through listing services.
Interested? Click the article text or image above to follow the link.
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• Source is Mashable.
  
• Related Link Bosses use social media to hire employees
  
• How do you use social media in employment activities?

"Apple Wants To Buy Pinterest Rival, The Fancy"
"Apple is in talks to acquire The Fancy, a fast-growing social commerce site backed by cofounders of Twitter and Facebook, Business Insider has learned."

Mines the social connections that the new company has--Twitter and Facebook.
Notes that ecommerce is the apparent aim at this acquisition, adding to sales in itunes and perhaps other areas--Apple would gain 400 million credit card users.
Interested? Click the article text or image above to follow the link.
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• Source is Business Insider.
  
• Related Link Pinterest Collages with New App - Bazaart
  
• Why do you think Apple wants a Pinterest look alike?
  

"Here’s How to Appear Higher on Google Search Results [INFOGRAPHIC]"
"Admit it: You’ve Googled yourself quite a few times. But were you happy with where your name appeared in your Google search results?Each day, one billion names are Googled." 

Mines how people appear in Google searches, observing that most people are Googled fairly often by employers, friends, and classmates.
Notes that most people do not have control of what appears first on  Google searches for their name (only 2% control the entire first page), and recommends strategies such as blogging, creating a LinkedIn account, publishing to Vimeo, and posting to Flickr to bring the searches under your control.
Interested? Click "Read More" to see the infographic, or the article text or image above to follow the link.
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• Source is Mashable. 
  
• Related Links Bosses use social media to hire employees, Toss out the old resume!, and The Anatomy of a Killer Content Marketing Strategy
  
• Have you searched your own name on Google? What do you find?
  

"Welcome to Digg v1"
"On July 20, we announced that we were turning Digg back into a startup and rebuilding it from scratch in six weeks. After an intense month and a half, we managed to get the new Digg up and running on a fresh code base and infrastructure. We now have a solid foundation on which to build, and we expect to build fast."

Mines, in this brief story, the history with Digg shutting its doors and reopening.
Notes that during the shutdown they worked on the infrastructure, meaning:  new personalized features, a better and more significant social exchange, better integration for mobiles, and unique features such as the "Reading List" and multiple views on top articles.
Interested? Click the article text or image above to follow the link.
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• Source is Digg.  
  
• Related Link: Hot new social platforms.
  
• Have you used Digg in the past? Do you plan to check out the new version?