The 5 C’s of Effective Content Marketing
Content marketing is hot right now. But just because everyone’s doing it, doesn’t mean it’s easy. Great content takes a lot of time and careful thinking.
This will help you remember the basics of complex content.
Notes briefly the important elements:
- "Calibrate." Many content campaigns fail because they overlook this first step, which involves defining the goals you aim to achieve. Use KPI's to measure your achievements, and adjust your content to align with your strategy. Be careful not to allow the reverse to happen: your content determines your strategy.
- "Create." With your objectives firmly in place, you should begin creating high quality content in various, fairly brief formats. In other words, don't start with an ebook because you need lots of feedback from your audience first. Adapt as you perceive the needs and engagement of your audience. Begin conversations on site and in social media, playing the role of a participant in the conversation, sharing your knowledge as it's appropriate.
- "Curate." Gathering, reviewing, and sharing content from other influencers in your field is an important part of a content campaign. Some say that sharing the ideas of others is more important than giving your own opinion. Be sure to use good curation practices to avoid plagiarism. Filtering and organizing the best content in your topic area is a challenging skill and requires practice.
- "Circulate." With created content ready to go, you must begin publicizing and circulating it in order to be noticed. Do research and find out where your audience is and then target the specific social platforms and means of distribution. Be adaptive and adjust until you are hitting your ideal audience. Then, create super easy ways for them to share your content.
- "Convert." Remember the reason why you have gone to all this work: to convert visitors into customers through your sales funnel. Monitor your audience's moves across all channels and sales funnels to get the big picture and fine tune your strategy. Listen to the stories your clients tell about you and learn from them.
In all phases be careful to control your content so that it serves its purpose effectively, and create a variety of content: posts, curations, videos, podcasts, white papers, and ebooks.
Source is ConvinceandConvert.com
Before you leave, let us know what we should keep our eyes on with content marketing. Is there something missing from this design?
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