Social Strategies for 2014: How Top Brands Manage, Measure and Budget for Success
As social media continues to grow, attracting larger and larger audiences worldwide, marketers are working to figure out how to use the medium to best advantage. Companies are embracing the social marketing revolution for the benefits it offers: brand engagement, 24/7 access to consumer sentiment and the ability to push content to loyal customers and drive sales, among others.
Start preparing your social media attack for 2014 now
Darin's note: This information is based upon a brand new white paper that Ad Age put out for free access if you are willing to register with them (also free). The white paper contains all the background data and research that the following conclusions are based upon. If you'd like the white paper, click on the title above the quote or on the image.
Mines the big data behind social media in 2013 in order to make predications for marketing and branding in 2014, using Ad Age's access to powerful data and research tools. Notes that, after reviewing all the data closely, strategies for next year begin to emerge. The conclusions in forecasting the new year are:
Many companies should consider getting outside help with this to maintain a competitive edge. Social media is no longer a part-time enterprise, but a 24/7 full-time occupation. You will see social media marketing departments and outsourcing increase tremendously in 2014. Marketers need to adapt
- Marketers must ramp up their social media strategies to be competitive, and they need the newest technologies to efficiently govern and pull data from complex campaigns that use multiple social networks and involve more than one department in the organization.
- Social media now represents one of the cores of a brands' marketing strategy, no longer a side note or auxiliary resource.
- In order to be competitive in the marketplace, organizations must expand staffing and management for social media, as the needs will be larger in the coming year.
, utilizing new technology to get beyond the surface "likes" and "follows" to gain more data to empower their marketing. The technology needs to dig deeper into what's happening in a company's social media.
In this sense, many company's will be playing catch up in 2014 if they do not fully prepare immediately. Interested? Click the title or image to read on. Source is AdAge.com You might also enjoy:
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9 Steps to Creating Good Content for Your Brand [INFOGRAPHIC]
Content marketing is a key element of today’s marketing landscape. It’s vital to create and share valuable free content in order to attract customers and turn them into repeat buyers and brand evangelists.
Mines the content marketing strategy that produces material connected the the products you sell, educating and promoting at the same time in order to develop a trusting relationship.
Notes that the steps that should be taken in this process of producing brand content engagement include:
- Locating solid sources of content from various places including books and web resource. Keep track of these awesome sources so that you can use them again.
- Performing a lot of reading and research to help find content and to expand your knowledge base in your topic areas. Influencer know the material pertaining to their subject. Read daily.
- In your reading you will encounter pieces that you connect with but are maybe not ready to write about. Collect these for writing later.
- Regular writing and editorial meetings will help align all team members on the same page so that your content heads in a consistent direction. Brainstorm together topic and title ideas.
- The writing is not going to get accomplished if you and your employees do not have deadlines to motivate them. Ensure that everyone abides by the deadlines.
- Once you have met with colleagues, read, taken notes, and refined ideas, it is time to write. Make the writing engaging by starting with an anecdote or story to illustrate your point. Focus on solving issues and problems for your readers.
- Your great content will be worthless if the writing is tainted with mistakes. Read and re-read closely to ensure that all is technically correct. Get other readers to help you check this.
- Continue reading in your niche area.
- These steps are created so that you can repeat them over, continuing to create solid content.
Interested? Click the title or image to read on. Source is Social Media Today.com You might also enjoy:
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Research: The Emotions that Make Marketing Campaigns Go Viral
We’re all well aware of the fact that marketing is shifting from a landscape where marketers can utilize mass media to speak at consumers, to one where marketers are simply part of the crowd themselves. The bullhorn of radio, television, print and other one-way interruptive marketing approaches are quickly losing efficacy. So how do you get your brand noticed?
Kelsey Libert and Kristin Tynski
The secret of social virusesA virus spreads and infects easily.
Mines the mayhem of traditional marketing strategies which are mere noise in the market place, in order to investigate what makes current marketing content go viral. Notes that the ideal may be to publish more rocking content, but some businesses have the problem that their content does not attract a mass following. Viral marketing has sufficient positive results that one should investigate and figure out how to make content go viral. The advantages include:
- Cutting through the advertising and media noise in the marketplace
- Generating enormous exposure of your brand for free
- Creating optimum levels of social and community engagement through "sharing, and brand interaction" which elevates brand recognition to new levels
- Maximizing organic search traffic
- Advancing engagement between your brand and the public
Because of these huge gains, it's important to understand which human emotions drive content to the viral level.
The emotions and the ways to target them are simplified into 3 lessons:
- Lesson 1 - Generate a minimum level of viral power by writing a gripping title, engaging strong "emotional drivers" that cause people to feel and share, and constructing content that hits the ideal emotions in the consumer. These emotions are captured in the image below, with the most important showing the highest level of heat.
Anticipation, surprise, trust, and joy resonate most powerfully with viewers.
- Lesson 2 - Link your brand to a message that targets these key emotions. Consider closely how your brand is connected to other topics that resonant with your target audience. Finding related topics will help those whose brand does not immediately generate viral content.
- Lesson 3: Keep in mind the good of the public. There is a lot of viral content that does nothing to empower or improve the community, but your brand will do much better if it rises above other viral content in this regard.
In sum, to grab the interest of people you have to create content that values
the time of consumers and targets
the appropriate emotional investment. Interested? Click the title or image to read on. Source is Blogs.HBR.org You might also enjoy:
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Where Social-Media Use is Growing the Most (Infographic)
Every year, in every continent around the globe, more people are using social media to interact. Nearly 1 in 4 people in the world now use social networks. By 2016, eMarketer predicts that 2.55 billion people worldwide will use social networks.
Mines the current status of social media, to make global estimations for the next few years and to see which areas will be hot spots.
Notes that the major areas of growth will be in "India, Indonesia, Mexico, China, and Brazil." The infographic discusses this and the use of world-wide social networks, pointing to global growth. The infographic was designed by Wishpond.com, but can be found by clicking the infographic.
Amazingly, 25% of people across the globe will use social media this year. While the rate of growth in use is slowing, it has grown by 18% this year, and further growth is expected in coming years.
Interested? Click the title or image to read on.
Source is Entrepreneur.com
Wishpond.com's vision of where social media is headed golbally.
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Listening To Podcasts To Improve Your Online BusinessListening to podcasts over the last two months has helped me improve this blog, our social media marketing and almost every aspect of my online business. To improve blogging.
Brian D. Hawkins
the value in learning blogging techniques by listening to podcasts
in your spare time. Notes
that he made a 30 day goal
for himself to listen to all of Pat Flynn's "Smart Passive Income Podcast," which amounted to 77 hour long episodes. This was his favorite challenge because he learned so much about blogging and monetizing in addition to social media information. That massive amount of listening in a month got him hooked on podcasts, becoming a habit.
Some have the mindset that podcasts are just for iPods, but apps like Stitcher and Pocket Casts make them easily available on Androids as well. As bloggers we digest content everyday as a necessity for what we write.
We read books, blogs, magazines, listen to the radio, and watch the television and videos. Bloggers who write in a certain niche are always on the lookout for useful content to share with their readers. Some of the best content is paid, but there is so much available for free that it's almost unnecessary. Podcasts are particularly useful to niche bloggers as there are so many on such a variety of content, and they are packed with interviews from experts in the field you pursue.
Often, podcasters asks the experts the very same question you would like to ask or allow you to call in with questions. They delve into topics that often are not covered in their blogs, books, and other material.
Choose what to listen to carefully because there is so much out there and it varies in quality. Some recommended podcasts
- Smart Passive Income Podcast by Pat Flynn
- The Learning With Leslie Podcast by Leslie Samuel (Become A Blogger)
- Social Media Marketing Podcast by Michael Stelzner (Social Media Examiner)
- Ms. Ileane Speaks Podcast by Ileane Smith
- Podcast Answer Man by Cliff Ravenscraft
The biggest advantage to podcasts is neglected in the article - you can listen to them anytime and anywhere.
I frequently listen to podcasts while commuting, time that would otherwise be wasted. Other ideas: walking, mowing the lawn, gardening, doing the dishes, etc. Interested?
Click the title or image to read on. Source
is HotBlogTips.com You might also enjoy:
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Google+ Update Aims To Raise The Profile Of Web Writers
Google+ launched two new features it said will help writers and other publishers get more attention on Google News and search.
Google + update to help writers.
Mines the TechCrunch Disrupt conference announcement by Google that Google+ is adding new features for Wordpress and Typepad users. Notes that while the new features are for Wordpress and Typepad users, they are looking to expand to other platforms: About.com, WikiHow, SkillPages, and Examiner.com. The changes include:
- Google+ Sign-In feature will create a connection between posts and the author's Google+ account. The author and her information will be listed in Google News and search, increasing visibility.
- As with Twitter and Facebook, Google+ will now allow webpages to embed public updates in blog posts and other websites. Other visitors can track the original update, accessing the +1 and comment features. This will tie conversation streams together, wherever the tool is embedded.
Both advancements are substantial, but users outside of Wordpress and Typepad are wondering
how long they will be left out. Interested? Click the title or image to read on. Source is ReadWrite.com You might also enjoy:
Before you leave, let us know how important you feel G+ is within big 4 of social media.
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How to Create the Perfect LinkedIn Profile [INFOGRAPHIC]
There are over 225 million users on LinkedIn – are you amongst them? Our production department at Link Humans dreamt up the perfect LinkedIn profile and created this infographic of it – here’s the top tips for creating the perfect LinkedIn profile.
Mines the steps to creating the ideal LinkedIn profile to display a powerful professional image and make yourself hirable.
Notes that you can begin with a sharp and professional looking profile photo, one where you can see your face clearly. Add a headline that hooks rather than allowing LinkedIn to place the default current job there.
Add custom website links that present you professionally, and customize your LinkedIn profile link to include your name. Address the profile directly to the audience you are targeting in order to make it significant in their mind.
In targeting, consider what your needs are in addition to your audience. Are you looking for employment, employees, contacts, business relationships, etc.
Interested? Click the title or image to read on. Source is TheUndercoverRecruiter.com You might also enjoy:
Before you leave, let us know what the most important part of a LinkedIn Profile is in your opinion.
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The Art of Writing Great Google+ Posts
There’s no denying it: we love Google+. Sure, we’ve made hay over other social networking sites like Twitter, Facebook, and Pinterest. That’s because it’s smart to be where your audience is … to engage them there, and then direct them back to your own digital property. But Google+ is something different.
The apparatus for making G+ Posts.
Mines the important role of Google + in current internet marketing, establishing good author ranking and boosting online image - the best social platform for people who market content. Notes that you begin to build your reputation through "attention, shares, and comments," rather than merely posting a blurb on you blog post. Reports that he maintains followers above the 3,000 level after a year of working hard to nurture his Google Plus presence.
Demian also reports that those in his tribe share consistently, as he remains actively engaged. There is an art to posts that attract attention including:
- The image you use is most important to the post, as Google has taken great pains to show off your photos, and Google Plusers love them. In a recent update, they made it possible to share some images that span the entire page.
- Headline takes second place behind the image, and you need to write ones that are "unique, useful, ultra-specific, [and] urgent." Try to keep the headline at 60 characters or it drops to a second line.
- The first sentence following the headline is essential and must be powerful enough to make the reader click "Read more." Google plus only includes the first 3 lines of the post. Grab attention.
- The main copy must be powerful by Google's content standards, so work hard on it. Use the limited textual features that Google + has: bold (asterisks around the words), italics (underscores around the words), and bullets (space, hyphen, space).
- Share your post with carefully targeted audiences using your circles of people you follow. Make the post specific to certain circles, targeting their needs specifically.
Become members or creators of communities
in Google Plus. This is a really powerful means of tapping into specific audiences that focus on your interests, and you can share with these communities. To be most effective, be active in the communities and make a name for yourself. Interested? Click the title or image to read on. Source is Copyblogger.com Hang around and explore. You might also enjoy:
Before you leave, let us know how you use Google +. Challenge yourself to work on your communities in Google Plus, perfecting your posts.
What Can Google+ Do Better?How Google + can rock your marketing.
I share content about Google+ because I believe it’s the best online platform for business.
Mines Google + as a powerful business tool rather than a mere social connection. Notes that some of the things Google+ helps you to accomplish for your business image and reputation include:
- Gets you found on searches
- Helps to establish your authority as an author
- Assists you in building a community around your brand and name
- Provides free suites of collaborative tools to work efficiently
- Now provides a local platform for building a local network
David Amerland describes the immense scope and power of Google +, saying that the semantic web
that Google is creating marks a transition to a new web, where we are able to discover not just keyword matches, but the information we are really searching for. Google's semantic web searches the precise information and meaning that we are looking for when we type in our search.
Google + ties all of their products
together from search to cloud drive, a fully integrated powerhouse, and does so in a comprehensive way that no other company has the power to do. If you are future minded, get involved in G +.
If you want to win, you have to play there game, and their dominance is only escalating.
Interested? Click the title or image to read on. Source is SteemFeed.com You might also enjoy:
Before you leave, let us know how you use Google + if you do. Do you see an urgent need to make use of this expansive platform?
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7 Marketing Trends You Should Not Ignore
Marketing has been democratised. The capability to use marketing tools and technology without having to beg or pay for attention is unprecedented. It’s a time where you can now build your own crowd to market and sell to without paying the mass media gate keepers.
Changing technology evolves marketing.
Mines the changes and trends that social media and technology force upon marketing, with company's having to adapt to survive. Notes that such changes in marketing have never been so monumental because the revolution is on multiple fronts: software, hardware platforms multimedia and multi-networks. Marketing adapts as quickly as the technology, and the most successful stay ahead of the curve.
Among the most significant current trends are:
Interested? Click the title or image to read on. Source is JeffBullas.com You might also enjoy:
- The heightened role of content marketing. Content marketing is vast, moving a brand across blogs, social media, and other venues. This kind of marketing is most effective, but it is also labor and intensive.
- The shifting of platforms to mobile marketing. The overwhelming increase in use of smart phones and tablets has forced marketers to adapt to distributing content on small as well as large screens. Many websites are reporting rapid increases in mobile traffic up to 30 -40%.
- The integration of all forms of digital marketing. Both content and social media are supremely important, and to be effective they need to be integrated company wide rather than housed in the marketing department.
- Scaling marketing through social media. Maintaining a social presence is complex and many are using marketing professionals to help them navigate and optimize. The ideal is to have one tool to handle the complexities including integration.
- Marketing continuously through social media and content. Google recognizes and approves of frequent activity and publication. If you are not found continuously, more than likely you won't be found at all.
- Personalized marketing approaches as opposed to mass messages of old. Sites are becoming more savvy at using big data to tailor messages for individual consumers. This trend will grow quickly as big data analysis becomes faster and easier.
- Visual marketing in the form of photos, videos, slideshows, and infographics. Not only is visual marketing expanding but is diversifying. Pinterest, Vine, and Instagram are among the disruptive visual technology employed in marketing, cutting into the Youtube market.
Before you leave, let us know how you see marketing currently shifting and changing.