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"Apple Wants To Buy Pinterest Rival, The Fancy"
"Apple is in talks to acquire The Fancy, a fast-growing social commerce site backed by cofounders of Twitter and Facebook, Business Insider has learned."


Mines the social connections that the new company has--Twitter and Facebook.
Notes that ecommerce is the apparent aim at this acquisition, adding to sales in itunes and perhaps other areas--Apple would gain 400 million credit card users.
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