Social Media, Marketing, and Platforms

Mines the impulse you feel to  draw in tremendous traffic quickly, and suggests that this is achievable if you bear in mind that it requires extra effort to attain extraordinary results.  Generally persistence over the long term brings success.

Notes that going beyond the ordinary must include increasing your content output daily, but many different mediums make this task interesting. Content includes many activities other than writing blog posts, including: audio and video, creation of unique images including infographics, updates on social platforms, slide casts and presentations, chats, Google Plus hangouts, and webinars.

To increase content output start with producing blog posts (in various media) more often. To establish authority and web presence focus on your website's keywords  and locate and follow both your target audience and influencers.

Influencers within your field, can be a huge asset even if they might be competitors because they tend to follow those who seek them out and can increase your visibility quickly.

For SEO and ranking, you must now be active with a Google Plus profile, and you can also get involved in communities there that focus on your key words. You will find power in using videos and webinars or teleseminars as they provide unique content that readers are generally interested in, oftentimes more so than traditional blog posts.

If you can work it into your budget, spend a little bit of money on Facebook to promote your page, website, and specific posts. Focusing the ad on site promotions is an excellent idea to engage longterm followers and clients. 

Choose among these ideas the ones that suit you the best and focus on them consistently. This is the key to success, and you can achieve it quickly.

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Source is DeniseWakeman.com

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What strategies do you currently use to draw in traffic? What have I missed here?

"Marketing is currently in a state of evolution where it is dispensing (again) with the old, and introducing the new. So if digital marketers who buy media are hung up on last-click attribution they are missing so much of the big picture."

Mines the common marketing approach which looks at the number of clicks per page alone to show that things are changing and customer trust is increasingly important, and this can be demonstrated in numbers.
Notes that key data to examine in need of examination at the level  customer trust include: 1. Bounce Rate, 2. Average Page Views Per Visit, 3. Average Cost Per Page View, 4. Average Time on Site, and 5. Rate of Return Visitors.
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• Source is Mashable.
• What makes you trust a website or brand?
  

2012 Social Media Marketing Industry Report

"Are you wondering how your peers are using social media? Wondering if you should focus on Google+ or Pinterest? In our fourth annual social media study, more than 3800 marketers reveal where they focus their social media activities, how much time they invest and what the rewards are." 

Mines the all important sources and steps to supercharge your social media, and interrogates current trends this year and how to use the trends to your advantage.
Notes that use of social media is still increasing, with 83% of businesses reporting that they use marketing strategies that employ these media.
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• Source is Social Media Examiner.
  
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• What direction do you see Social Media taking?

"If your business limits its online presence to advertising banners and blogging, it's missing out. The Internet provides powerful networking opportunities that allow users to effectively target their audience by logging on to social sites like LinkedIn, Digg and more. "

Mines social media and web applications from the point of view of a business in order to locate the essential 50 tools that all should be involved in.
Notes useful segments of the social media environment--bookmarkers (Delicious), professional networking (LinkedIn), unique niche (Pixel Groovey), generic (Wikipedia), and job sites (Monster).
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Source is Inside CRM.

"Do you wonder how to go about exercising good social etiquette and managing your social networking communities, all at the same time? Social media community management has expanded into a growing field and there’s a lot to think about."

Mines 26 unique ways to acquire and maintain social networking communities - a lot to handle in this rather lengthy blog entry.
Notes, however, the essentials such as using social media to draw traffic, telling your stories to maintain readers interest,  and being genuine and sincere to keep them returning. Well worth the read.
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Source is Social Media Examiner.