4 Reasons Why Google+ is a Killer B2B Social Media Platform
Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. Why? Because they consider it a ghost town. They say Google+ is irrelevant. They invest in Facebook and Twitter and (more and more) in LinkedIn.

Glenn Gow
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4 Simple Reasons You Need Google Plus.
Mines the current trend that has brought Google Plus to second place behind Facebook in social media, and why you should be using Google in blogging and marketing.

Notes that The Global Web Index places Google Plus at number two of the big 4 social media platforms, with 343 million users.

The circles that organize who you follow allows you to group people and businesses according to kind or any criteria. This allows for more effective target marketing, as you can share different messages with different people.

It's no secret that Google Plus performs at the highest level in organic searches, providing higher ranking for your targeted messages and keywords. Google freely admits this, and Chairman Eric Schmidt says "The true cost of remaining anonymous, then, might be irrelevance."

Google has a clear vision for the long-term and plans to integrate all of its different apps and tools into interconnected, massive social networks. It will inevitably dominate social media in addition to search, in an integrated manner.


Interested? Click the title or image to read on.

Source is SocialMediaB2B.com

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Let's see what you think: Do you use Google Plus, and if so how? Are you a Google hater?

Photo of Darin L. Hammond
By Darin L. Hammond

Writer for ZipMinis and owns ZipMinis Freelance Writing.
Darin Publishes across the web on sites like Technorati
BC Blog, and Social Media Today.

 
 
Online Visibility – Is There a Fast Path to Building Your Presence on the Web?
Not surprisingly, when clients sign on to mentor with me, they’re often looking for a fast path to building online visibility.
Denise Wakeman
Picture: A clock showing that  you can grow your site quickly.
Is it possible to supercharge your site quickly?
Mines the impulse you feel to  draw in tremendous traffic quickly, and suggests that this is achievable if you bear in mind that it requires extra effort to attain extraordinary results.  Generally persistence over the long term brings success.

Notes that going beyond the ordinary must include increasing your content output daily, but many different mediums make this task interesting. Content includes many activities other than writing blog posts, including: audio and video, creation of unique images including infographics, updates on social platforms, slide casts and presentations, chats, Google Plus hangouts, and webinars.

To increase content output start with producing blog posts (in various media) more often. To establish authority and web presence focus on your website's keywords  and locate and follow both your target audience and influencers.

Influencers within your field, can be a huge asset even if they might be competitors because they tend to follow those who seek them out and can increase your visibility quickly.

For SEO and ranking, you must now be active with a Google Plus profile, and you can also get involved in communities there that focus on your key words. You will find power in using videos and webinars or teleseminars as they provide unique content that readers are generally interested in, oftentimes more so than traditional blog posts.

If you can work it into your budget, spend a little bit of money on Facebook to promote your page, website, and specific posts. Focusing the ad on site promotions is an excellent idea to engage longterm followers and clients. 

Choose among these ideas the ones that suit you the best and focus on them consistently. This is the key to success, and you can achieve it quickly.

Interested? Click the title or image to read on.

Source is DeniseWakeman.com

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What strategies do you currently use to draw in traffic? What have I missed here?

 
 
To Post or Not to Post
There are 900 million social media users plugged into Facebook alone, and nearly 500 million of them log into the social network every single day.

Mines the temptations we experience in sharing too much across our social networks, the wrong kind of information.

Notes that "forward-thinking" is required in planning the trajectory of one's career and life, remembering always the potential for prospective clients, colleagues, and employers to encounter your posts in the present or future.

Interested? Click the title to see the link to the infographic that follows. If the Infographic is not imediately below, click "Read More."

Source is OnlineClasses.org.

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Picture: New Google Search Page Design
Google Search moves towards consistency across devices
"New Design on Google Search Results Pages"
"In an attempt to create a consistent search experience across the wide variety of devices and screen sizes used today, Google changed the design of its main search results page, making it cleaner, simpler and with a bit more breathing room."

Mines the new look and layout of the Google Search page, pointing to its failure to optimize the white space to the left of the screen and the minimal redundancy between the black top bar and the categories listed below the search box.
Notes that the appearance is cleaner, with less clutter, but that the new design comes at the expense of usability. Points to the example of filtering images by size that has been left out of the new page. While consistency is achieved with mobile devices and tablets, desktop users may be disappointed in reduced functionality.
Interested? Click the title or image to read on.
Source is Search Engine Journal.
You might also find the following informative:  Twitter cofounders at it again with a new startup;   Delete yourself from the web?   Powering your job hunt with social media;   The secret strategy successful  entrepreneurs employ;  Power verbs dazzle search engines and empower SEO

 
 
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"Here’s How to Appear Higher on Google Search Results [INFOGRAPHIC]"
"Admit it: You’ve Googled yourself quite a few times. But were you happy with where your name appeared in your Google search results?Each day, one billion names are Googled." 

Mines how people appear in Google searches, observing that most people are Googled fairly often by employers, friends, and classmates.
Notes that most people do not have control of what appears first on  Google searches for their name (only 2% control the entire first page), and recommends strategies such as blogging, creating a LinkedIn account, publishing to Vimeo, and posting to Flickr to bring the searches under your control.
Interested? Click "Read More" to see the infographic, or the article text or image above to follow the link.
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"Think Google+ is a ghost town? Chances are you’re just using it wrong"
"For a long time I’ve wondered what Google+ is meant to be used for. It’s a pleasant experience, removing much of the clutter and distractions that irritate me over on Facebook. "

Mines the unique uses of Google+ compared to other social networks such as Facebook, and finds that G+ is not a replacement for but a compliment to the others.
Notes that Google+ is unique in its uncluttered apparatus, vivid and large photographs, customized circles for sharing, and ability to communicate with a large number of new friends.
Interested? Click the article text or image above to follow the link.
Share this mini with your friends using the icons below.

 
 
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"Social networks are evolving before our eyes. The changes are often subtle and hidden. Facebook is still the defacto social network with over 900 million users. To make money though, it has no other option but to monetize the stream called the Timeline. This puts a lot of clutter onto the screen."

Mines the increasing value of Google+ in the face of longstanding and well established competitors and how to maximize the resource.
Notes the most important uses of Google+ for business, emphasizing that this is direction the future is heading, using videos and graphics to illustrate the power of the social communities and Google itself.
Interested? Click the article text or image above to follow the link.
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Source is JeffBullas.com.

 

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