Social Media, Marketing, and Platforms

Mines the current means of funding science through the academy, government, and private funding in order to show the possibilities that are being realized through the use of crowdsourcing and social media.
Notes that private organizations are currently employing social media  for scientific  research, involving the public in science as subjects, researchers, clinicians, data collectors, reporters, and venture capitalists. This facilitates new, unprecedented research and provides for the spread of more information freely to the public. Drawbacks they are dealing with include reproducibility of results and questions of authority, as science and research makes its way into the hands of the people. Panelists suggest that these problems are solvable through collaboration.
Interested? Click the title or image to read on.
Source is a Forbes panel discussion. The link is to the full video (approximately 53 minutes).

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"The Way The Most Successful People Turn Obstacles Into Assets Works Everywhere"
"Serial entrepreneurs  those individuals who have successfully started multiple companies, have mastered managing the unknown."

Mines the time warn method of solving problems using a linear and unchanging template: planning, optimizing and executing.
Notes that a flaw in the method sets entrepreneurs up for failure in the current economy that changes in a flash. One must immediately begin adapting, never ceasing. The new evolving approach is organic and changes given circumstances and employs small steps: plan and invent, experiment and test, and learn and apply. Once the entrepreneur completes the process, she immediately returns to planning and inventing, forming a cycle of learning, change, and progress.
Interested? Click the text or image to read on.
Source is Forbes.

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"Twitter Cofounders Unveil Their Newest Project, An Online Publishing Platform Called Medium"
"Evan Williams and Biz Stone are looking to change the way we think of online publishing yet again. On Tuesday, the Twitter cofounders lifted the curtain on their latest top secret project, a new online publishing tool called Medium."

Mines the new startup by Twitter founders called Medium, an interface for sharing blog posts, articles, and information.
Notes that Medium is a product of The Obvious Corporation, and big names are already starting to post to the site.
Interested? Click the article text or image above to follow the link.
Source is Business Insider.

• Related Links: Start Up and Start Over States of Mind, Twitter Improves Writing-Top 5, and The 50 Best Angel Investors In Silicon Valley
  
• Are you interested at all in a new Twitter founder startup, or will you pass?
  

"Does Social Media Really Drive Startup Sales?"
"Everyone knows that you need to incorporate social media into your startup’s marketing strategy. It’s a no-brainer, right? Social media builds brand awareness and increases revenues. Or does it?"

Mines the true impact of social media on business sales, finding that the impact is not insignificant but not huge either.
Notes that the best approach is to use social media in combination with traditional marketing strategies.
Interested? Click the article text or image above to follow the link.
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Source is ReadWriteWeb. 
Related Links: The 50 Best Angel Investors In Silicon Valley and Start Up and Start Over States of Mind
Question

"Do you wonder how to go about exercising good social etiquette and managing your social networking communities, all at the same time? Social media community management has expanded into a growing field and there’s a lot to think about."

Mines 26 unique ways to acquire and maintain social networking communities - a lot to handle in this rather lengthy blog entry.
Notes, however, the essentials such as using social media to draw traffic, telling your stories to maintain readers interest,  and being genuine and sincere to keep them returning. Well worth the read.
Interested? Click the article text or image above to follow the link.
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Source is Social Media Examiner.