12 Innovative Ways to Use Video on a Website
Have you ever thought about using video on a website? Video is extremely powerful and, if used properly, your story will be remembered far greater than written or audio information would be.
Chris Hamilton
Videos become increasingly important for websites.
Mines the data that reveals this year video traffic will probably account for 90% of consumer activity on the web. Studies reveal that over half of consumers feel more confident purchasing a product after they have seen a video on it.
Notes that, in addition to these statistics, blogs can attract 3 times more backlinks using video. Looking to the future, the most successful sites will employ videos in creative ways, and here are some ideas on how you can easily do that:
Darin's note: I intend to use videos more because they are enjoyable to create and the statistics are persuasive. Some ideas are obviously more appealing than others, but find the ones you have fun doing and use them more. For example, I'm not up for a 24 hour webcam, but the others all seem enjoyable and effective. I have a channel that I use in my teaching mainly, I plan for expansion.
Also, consider the ever-increasing use of video on social media. The big 4, Google Plus, Facebook, LinkedIn, and Twitter, all include simple tools to embed videos. Finally, video searches (YouTube specifically) are second in use only to Google.
Interested? Click the title or image to read on.
Source is SmallBizTrends.com
I'll use this post to point you to some awesome TedTalks:
Notes that, in addition to these statistics, blogs can attract 3 times more backlinks using video. Looking to the future, the most successful sites will employ videos in creative ways, and here are some ideas on how you can easily do that:
- Try using a video on the "about us" page of your site. Describing yourself through video personalizes you and your organization.
- Once you have the mechanics down, use videos to speed up and diversify blog posts. Do a vlog post instead, and you'll find that shaking things up will benefit your creativity as well as engaging the audience.
- Employ videos on your products and services pages, as the studies show an increased liklihood of conversion.
- Create how to videos within the realm of your topic area. People enjoy learning how to do something new or better.
- Respond to frequently asked questions through video in addition to writing them down. Psychologically, your audience will feel their questions are better answered when on video.
- Raise questions that should be but are not asked in your subject.
- Provide testimonials to reinforce your credibility.
- Interview a major influencer in your field. This establishes your credibility, provides powerful conent, and encourages valuable backlinks.
- Explore case studies and implications in a video.
- Encourage communication on your contact page by personalizing your desire for engagement, reducing barriers.
- Give your readers a glimpse into your professional like with a 24 hour webcam.
Darin's note: I intend to use videos more because they are enjoyable to create and the statistics are persuasive. Some ideas are obviously more appealing than others, but find the ones you have fun doing and use them more. For example, I'm not up for a 24 hour webcam, but the others all seem enjoyable and effective. I have a channel that I use in my teaching mainly, I plan for expansion.
Also, consider the ever-increasing use of video on social media. The big 4, Google Plus, Facebook, LinkedIn, and Twitter, all include simple tools to embed videos. Finally, video searches (YouTube specifically) are second in use only to Google.
Interested? Click the title or image to read on.
Source is SmallBizTrends.com
I'll use this post to point you to some awesome TedTalks:
- How to hack your brain for power [video and review]
- How is your brain able to learn so much? Evolution and the mind [video & review]
- Video games can rock your brain [video & review]
- Science, trippy like a drug - Illusions and the mind
- Disagreeing is productive [video
- Hearing colors in frequencies - Remedy for color blindness [video]
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