Social Networking Site Users
Internet users under 50 are particularly likely to use a social networking site of any kind, and those 18-29 are the most likely of any demographic cohort to do so (83%). Women are more likely than men to be on these sites. Those living in urban settings are also significantly more likely than rural internet users to use social networking.
Pew Research Center
Pew Research Center's study on social media.
Mines the survey taken by people in the United States who used the internet in 2012, focusing on whether or not they used social media, creating a statistical report that covers demographics such as age, gender, ethnicity, etc.
The table above is the only writing the Pew Research Center provides, so I am pulling the information below from the statistics above.
Notes that the survey only measured people in the US who had access to the internet. Among this group, 69% spent time on social media sites, and women used social media 9% more than men.
Differences in social media usage by different ethnicities is surprising with the Hispanic population using social media the most at 72%, which is 4% more than Black people, and 7% more than White people.
The most active age group was 18-29 year olds at 83%, with 30-49 year olds following at 77%. People with some college experience but not a degree rated higher than high school graduates and college graduates.
The group with the lowest income, below 30,000 per year, used social media the most, with the highest income brackets a full 6% behind. The urban population came in the highest, followed by suburban and rural trailing last.
Darin's note: The most surprising data for me is the differences among gender, ethnicity, and rural populations. For example, while I knew from other research that women dominated the social media, I had no idea that there was a 9% difference, and it's difficult to speculate about the reasons why without being prejudiced.
In fact, it's hard to make any commentary on the data because one might come across as harboring biases, which is the reason why most media outlets haven't picked up the story and why Pew has so little to say.
I find it pathetic that we are afraid to talk about the use of social media statistically because analysis of different demographics is dangerous.
So, what I mean is that the following questions are almost impossible to discuss:
Interested? Click the title or image to read on.
Source is PewInternet.org
You might also enjoy:
The table above is the only writing the Pew Research Center provides, so I am pulling the information below from the statistics above.
Notes that the survey only measured people in the US who had access to the internet. Among this group, 69% spent time on social media sites, and women used social media 9% more than men.
Differences in social media usage by different ethnicities is surprising with the Hispanic population using social media the most at 72%, which is 4% more than Black people, and 7% more than White people.
The most active age group was 18-29 year olds at 83%, with 30-49 year olds following at 77%. People with some college experience but not a degree rated higher than high school graduates and college graduates.
The group with the lowest income, below 30,000 per year, used social media the most, with the highest income brackets a full 6% behind. The urban population came in the highest, followed by suburban and rural trailing last.
Darin's note: The most surprising data for me is the differences among gender, ethnicity, and rural populations. For example, while I knew from other research that women dominated the social media, I had no idea that there was a 9% difference, and it's difficult to speculate about the reasons why without being prejudiced.
In fact, it's hard to make any commentary on the data because one might come across as harboring biases, which is the reason why most media outlets haven't picked up the story and why Pew has so little to say.
I find it pathetic that we are afraid to talk about the use of social media statistically because analysis of different demographics is dangerous.
So, what I mean is that the following questions are almost impossible to discuss:
- Why do Hispanic and black people use social media more than the majority white population?
- What motivates the people in the lower income level to use the social media more?
- Do women have a more social nature than men?
Interested? Click the title or image to read on.
Source is PewInternet.org
You might also enjoy:
By Darin L. Hammond
Writer for ZipMinis and owns ZipMinis Freelance Writing.
Darin Publishes across the web on sites like Technorati and Social Media Today.
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