"Retailers like Amazon and Barnes & Noble are already collecting data about how users are consuming ebooks on their platforms — but the book publishers themselves have no access to that retailer data..."
Mines the need that ebook authors have for reliable analytics concerning their ebook sales which are not currently being reported to them.
Notes that HipType intends to fill the gap by providing ebook authors with analytics such as how many people have acquired the book and how far they are in the reading.
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