How to Find Popular Topics for Your Business to Blog About
One of the biggest questions every business has when it comes to blogging is what they should blog about. Last month, we touched upon ways to find blog topics in How to Create a Blog Content Strategy. In today’s post, we’re going to dig a bit deeper into additional tools and strategies your business can use to discover what content performs best on social media in your industry.
Notes that the strategies provided will consistently help you find the perfect content to write about. You can start by finding blogs in your industry that are close competitors. You have to know what is being written about in the industry, so that you can find a place for yourself to write.
With the tremendous resources in social media, it's relatively easy to track the topics that are pulling in the most traffic. Many companies provide tools (some of them free) to help you monitor trends, topics, subjects, keywords, and key phrases.
In using the tools described below, be sure not to steal the same topic ideas from other writers, but use the tools as idea generators, and it is perfectly acceptable to select related topics. Just be sure to put your unique writing angle to work on it.
When you find blogs that are key to your industry, subscribe to them using Feedly, which is an RSS reader and will keep you up to date with your essential blogs. It will feed the latest posts with the social media statistics.
One source that Feedly does not tap into is Twitter, but you can use the service Topsy to track the most tweeted content. Topsy has advanced search features that allow you to hunt for the keywords relevant to your site in order to see what is being tweeted about.
Using LinkedIn Today, you can locate the most discussed content among businesses. The value of this is that you are tapping into the business sector more so than on other social media services. The content is already filtered for a business audience.
If you pay attention to the social stats on each of the sites you visit, you can easily see which content is being shared the most, indicating that people are interested in the topic. Some key statistics include: Google +, Facebook, Twitter, Stumblupon, Pinterest, and Reddit.
Interested? Click the title or image to read on.
Source is WindMillNetworking.com
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Before you go, what strategies work well for you in finding topics? Do you use any on this list?