12 Innovative Ways to Use Video on a Website
Videos become increasingly important for websites.
Mines the data that reveals this year video traffic will probably account for 90% of consumer activity on the web. Studies reveal that over half of consumers feel more confident purchasing a product after they have seen a video on it.
Notes that, in addition to these statistics, blogs can attract 3 times more backlinks using video. Looking to the future, the most successful sites will employ videos in creative ways, and here are some ideas on how you can easily do that:
Darin's note: I intend to use videos more because they are enjoyable to create and the statistics are persuasive. Some ideas are obviously more appealing than others, but find the ones you have fun doing and use them more. For example, I'm not up for a 24 hour webcam, but the others all seem enjoyable and effective. I have a channel that I use in my teaching mainly, I plan for expansion.
Also, consider the ever-increasing use of video on social media. The big 4, Google Plus, Facebook, LinkedIn, and Twitter, all include simple tools to embed videos. Finally, video searches (YouTube specifically) are second in use only to Google.
Interested? Click the title or image to read on.
Source is SmallBizTrends.com
I'll use this post to point you to some awesome TedTalks:
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