Customers Expect SOCIAL in Your Social Media LeadershipToday, customers expect social media.
Mines the nature of entrepreneurialism, marketing, and social media, basing his discussion on his bachelor's degree in psychology and philosophy, with no grad school. He emphasizes the fact that grad school isn't necessary for everyone.
Notes that he has been CEO three times and like all tenacious entrepreneur's has had successes and failures. The secret is to learn and adapt quickly, trying never to make the same mistake twice, and the #1 rule is to have fun with what you are doing.
If your approach to social media is to advertise and broadcast, your approach will fail because your prospects today are looking to engage, interact, and learn to trust. Overt marketing will be ignored as suspect.
Potential clients want to have back and forth conversations and relationships. If you don't engage them in conversation, they will find it in your competitors. The connections you make with clients will bring a sale once a relationship of trust has been established.
Social media is fragmenting, and consumers are following. More often than not, potential clients are on one or more of the big 4 platforms, but probably on Pinterest, Friendster, or Pinterest as well.
On these multiple platforms, customers should find you talking, teaching, showing, adding value, and demonstrating that there is a real person behind the helm. With this goal in mind, essential to your success will be:
Interested? Click the title or image to read on.
Source is SwitchandShift.com
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