Why Things Catch On: The Science of Why People ShareSocial media gone viral.
Mines the case study of Jonah Berger's book Contagious: Why Things Catch On Berger is a scholar who was motivated by Gladwell's Tipping Point, to discover why, scientifically, people share in social media.
Notes that Jonah became interested in what made ideas go viral because of the knowledge that word of mouth is the best form of advertising.
He bases his science of why things go viral on his background in hard sciences like math, chemistry, computer and material science. So he intended to apply hard science to the social science of media sharing because in reading Gladwell's book he noticed that little research had been done.
He started with the idea that some content performs at a much higher level, and it's not because of luck, nor is it merely random. After 10 years of research, Berger's team discovered principles that psychologically motivate sharing:
Interested? Click the title or image to read on.
Source is SocialMediaExaminer.com
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Before you leave, let us know how you see these motivators used by advertisers. Does the knowledge of this make you rethink whether to purchase and share?
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