When it comes to the internet, producing great content is only half the battle.
A genius banana bread recipe will only get so many hits if it’s posted at 3:00 a.m. on a Sunday. Really hungry church goers.
To get the most activity on your posts, take note of the following optimal posting times for each social media platform, and master your distribution by using a sharing calendar, especially software tools, to plan your week's sharing.
It may also be useful to note that business-to-business communications will see 14% more engagement during weekdays, while business-to-consumer communications have 17% higher engagement during weekends.
The so-called “happiness index” of Facebook users spikes 10% on Fridays, making users more likely to provide activity and positive comments for posts. The engagement rate falls 3.5% below average on Mondays, Tuesdays, and Wednesdays, making Fridays and the weekend even more optimal for posting.
Pinterest is consumed similarly to cheap reality TV shows—users turn to it during times of boredom at home. Thus, it comes as no surprise that optimal posting hours are when people are home from work and school--evenings and weekends.
AddThis claims that Tuesdays between 10-11 a.m. is the ultimate ideal time for LinkedIn posts.
One study showed that during work hours, 22.5 per 1000 Instagram followers interacted with Fortune 500 company videos. This number rose to 33.4 per 1000 Instagram followers during off-hours, suggesting that evening posts may fare slightly better than daytime posts.
The ideal time to catch them is while they’re catching up on feeds in the mornings, but towards the end, when they have already consumed all of the more pressing posts on their timelines. SocialTimes suggests that blogs get the best traffic at 11:00 a.m., the most comments at 9:00 a.m., and the most inbound links around 7:00 a.m.
Check out this powerful infographic from the knowledgeable Hubspot, the source of much of the information here.
Thinking Through Social Media and Planning
Keep in mind that these times may vary slightly for different users and audiences. Do your own experimenting, posting at different times and taking note of which ones seem to generate the most activity.
Once you’ve nailed down the best times for your particular sites and purposes, channel your willpower to stick to those optimal posting times. It can be tempting to hit send the second you’ve perfected a viral-worthy post, but you’ll benefit in the long run if you stick it out for the next traffic-heavy interval.
By Melissa Pierce
Melissa is a recent communication graduate from Brigham Young University-Idaho who specializes in writing, design, and marketing. She has contributed articles to the BYU-I Scroll and ZipMinis.com. Melissa is currently a freelancer for hire. Check out her portfolio blog at piercingthought.wordpress.com .
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