"Content is king" is a phrase so worn and cliche as to be empty. In other words, it is the antonym of "content." Yet, we still spew the phrase as if it were as new as "the cloud" and "big data" (chuckle).
People like to trace the three words back to Bill Gates in 1996 although certain industry names lay claim as well. If I were Bill Gates, I wouldn't want to claim the damn tainted phrase either.
We know what you mean when you regurgitate it - Google's arbitrary, artificial, algorithmic, and dubious guide for what should be on the internet. We realize that the quality, credibility, and timeliness of information on the internet are of value to consumers.
But, if we are going to talk about it, let us at least stop being silly and offensive. Even Bill Gates in '96 should have known better, or whoever is the true creator. By attaching "content" to the word "king" you have a catchy little phrase, but one that was incorrect when first spoken.
My (biased) definition follows:
I suggest that we ever question who holds the power as revealed through our careless language. "Content is king" is a slap to minorities, females, and most of the population of earth. Content is not to be ruled and governed but to be liberated, information made free.
Until those more powerful than I remedy the situation, I suggest (since "king" is arbitrary anyway) that we embrace a female people who have historically been abused and neglected. Millions of women who produce exquisite content could use more time in the spotlight, and the withered white king should be laid to rest.
The most common way people give up their power is by thinking they don't have any.
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OK, before you go, let me have it. What are your thoughts on the matter? I am genuinely interested.