Sometimes you fail.
Has this happened to you?
You worked super hard to draft a solid blog post, and in the end you realized it sucked. The writing just didn't turn out as you had envisioned.
You are not alone in your failure.
I am with you, and I'm not just saying this to be kind. The best blog writers fail. Jon Morrow, Brian Clark, Darrin Rouse, Demian Farnsworth, and Seth Godin all write crap now and then. They just don't publish it in that form.
Sometimes failures are simply destined for the trash. But, often your hard work can be saved with a strategic rescue. This effort requires courage because you are coping with flaws and failures, and you are tempted to think that you are stupid.
But you aren't. The current piece of writing may be. But you are an intelligent, strong writer. You can make this work if you are willing to invest in the piece.
Failure is success in progress.
Why not invest a bit more time in the difficult writing you have already accomplished rather than start over?
The rescue process can save the post.
Remember all that you know blogging. Writing is a process and a skill and both allow for failure. But, don't think of failure as the end. You can fail in the process of writing and recover from it. You can suck at the skill of word usage and get better at. Since writing is process and skill, failure can be a step towards success.
The diagram of the writing process below is probably familiar to you. Notice that writing is not a linear process, meaning it doesn't move directly from beginning to end.
The writing process is circular, and you can move back and forth through parts of the process. The ability jump around in the steps is key to rescuing a post.
You begin writing a post with invention, but you can return to this stage down the road when you get stuck drafting. Even if you have already rewritten and edited the post, you can return and rewrite.
You possess many tools to improve your post.
Focusing on inventing and rewriting steers you toward essential remedies for your post. Whatever you do, don't get frustrated and give up. You can do this. Here are some ideas that I guarantee will help:
Return to invention
Return to rewriting
This represents a lot of hard work, but the steps also provide you a way out of a looser post. You'll also find that as you do them over and over, you will start producing better drafts, requiring less revision work.
So, get it done. Take a post that you considered lost and breathe new life into it. While you're at it, let us know what other strategies you use to strengthen weak posts.
By Darin L. Hammond
Hire Darin for awesome freelance blogging and guest posting. Darin works for BlogCatalog and owns ZipMinis.com and ZipMinis Freelance Writing. He publishes across the web on sites like Technorati, BC Blog, Blog Critics, Broowaha, Business2Community, SteamFeed, LifeHack, and Social Media Today. Add Darin to your circles on Google+.