By Darin L. Hammond
I mix things up here with a brief anecdote and some videos I discovered while gathering research about StumbleUpon.com.
If you're not familiar with the service, I suggest that you take a look at their website for two reasons. First, after you are set up, Stumbling is tremendous fun. For people who like to navigate quickly to random places in interest areas, this is an ideal service because members with similar passions in the subject have already gone to the work of reviewing the sites. Second, this tool has amplified my traffic dramatically, and is now usally ranked in my top three sources of visitors. While I have used the site for a long time as a consumer, surfing the web strategically, I did not realize how it was helping my blog.
I discovered this bit about a week ago as I retreated with my wife in Stanley, Idaho--the most ruggedly beautiful place I have experienced. Stanley is a long flat tongue in between rows of the rugged Sawtooth Mountains, sharp incisors and canines. My wife, Emily, is a dental hygienist, and Sawtooth drove me to the mouth metaphor.
After driving all day and shooting photos of terrific, jagged peaks, we were ready for a break in our rented cabin. We had mountains like the ones above out our front and back windows. Still, with all that beauty, I couldn't keep myself from my iPad. I am just pathetic sometimes. I wanted to check in here with you visitors. StumbleUpon popped up as one of the peaks in my traffic resources, and I was surprised.
Since that time, as I have become more involved in the community, I find daily how valuable the tool is as part of my social media strategy. To explain why, I want to share a video interview from Technorati (embedded videos below), with StumbleUpon Senior Product Marketing Manager, Jack Krawczyk. While fairly short in time, the videos deliver effective ways to target his company. I hope you enjoy and find the interview as helpful as I did. Thank you for coming by. You are great!
StumbleUpon Interview with Technorati Part I