You'll Take From This Post:
The Power of a Title
I often open my morning blog reading list and find words like "sucks," "fails," or "flounders" in headlines, teasing bloggers to read. The openers bash blogs of others to induce fear and trembling.
What's your reaction if I say "your blog sucks?" Many respond, "I didn't know my blog sucks. I'm going to fail. I better read this post to find out why I am failing." In this way it becomes an effective marketing tool for fear mongers, drawing in a frightened audience who wants to avoid failure.
This is a dirty marketing strategy that has been around for ages and has worked its way to blogs, targeting you bloggers who have insecurities. The problem is that a majority of bloggers have no money to spare and are hurt by these marketing tactics.
The offending marketers have planted a seed of doubt in your mind, and negative seeds turn into nasty weeds, difficult to eradicate. The marketer may sell the product, but the blogger is left with fear, insecurity, and self-doubt. Usually, bloggers fail to look at the message with a critical eye.
My concern is that this is an attention grabbing strategy to hook you to read a post and market you a product has an overall negative effect on the psyche of bloggers, a community I value and care about.
While always striving to improve, bloggers should embed the following message in their hearts:
To all the other dreamers out there, don't ever stop or let the world's negativity disenchant you or your spirit. If you surround yourself with love and the right people, anything is possible.
Proof of the Problem of Negative Headlines
Surrounding yourself with love includes the reading material you consume. You may doubt a problem exists. Have you seen the headlines I refer to? Here are a few prime examples:
This represents a few titles of hundreds that pull up with a quick Google Search for "Blog Sucks." These are posts from reputable and influential websites, telling people that their blogs suck to inspire fear.
And, so many websites ( I went five pages deep) carry a similar negative message.
What do they aim to produce? They want you to feel that you are not good enough, and your fear should cause you to purchase their product.
I contend that this marketing strategy works all too well and that it is dangerous for bloggers with passion for success. Bloggers often throw money away chasing dreams that are exploited by fear.
Shame on these websites for using low tactics to rob you of your last few bucks.
Strategies that Work to Protect Bloggers from Fear
The problem that we are grappling with here is that most of us bloggers are naive to the ploy, and we buy into negative emotions. Fear and shame are never powerful positions to make decisions and purchases from.
Keep these ideas in mind as you blog and read:
Empower yourself as a blogger by looking for uplifting websites that elevate your passion and confidence rather than pinpointing weaknesses. More success will be found in posts that emphasize the positive, help, solutions, support, and confidence building.
Be your own blogger, and find your own success in security and positivity.
Please, before you go, in the comments below, share with us some positive marketing tactics that do not take advantage of the prospective buyer. What are some marketing tactics that elevate bloggers rather than bring them down?
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