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You want every article you write to go viral, right? And, everyone boasts that there is a five step strategy that will work every time.
That isn't true, and I won't deceive you.
I will share with you, however, an infographic that captures my thinking on how to connect with real people so that they want to share what you offer them.
Of course, excellent content is essential, but that alone will not make your posts gain mass appeal. Lots of people are creating the same great kind of content and failing to bring in traffic.
You've got to have mojo.
My most recent article "How to Be Ignored in Social Media - Go Headless" practically wrote itself, and gained popularity because I was in the writing zone - connecting with my audience. I used emotion and a snarky tone to engage readers in a simple, but important topic.
You need honesty and flare to set your post apart, and the infographic below covers five elements you have to use brilliantly to attract an audience that shares:
A lot of information to process, right? But, remembering some of the highlights will help you be successful in marketing your posts.
A Critical Summary
Connecting with people emotionally brings power to your writing, if you are authentic. The risk you take is in appearing to manipulate the reader with emotional cliches that are not honest.
Be yourself and avoid just pushing emotional buttons.
I find brief, engaging stories useful in grabbing the attention of the reader. Use your own stories and infuse them with the powerful emotion that you felt in the moment. Detail and description bring the story to life for the reader.
Even though every blogger has an opinion on the best time to post, I find the other factors in the infographic more important.
The fact is, people are always online and your unique audience has its own idiosyncrasies. Publish when you get it perfected, not before and not much after.
The aesthetics of your work is important, especially for first impressions.
I must confess that I have studied much about this, but am still far from mastery.
But, the key is to keep learning more each day. Try knew things, and find someone's site you love to mooch off of their style. Employ what you like about the design.
Design plagiarism? Perhaps I am guilty.
If you haven't tried the tool Canva, you absolutely must give it a try. Canva is a gem for bloggers concerned with design.
The best advice I have received with distribution is to nurture communities in one or two social media outlets where your audience spends time. Don't try to master every platform at once.
Branch out and try new things, but focus on building communities of people who follow and trust you. One zealous supporter is far more valuable than 100 passive followers.
In the end, you will succeed by nurturing a few communities and expanding when you are ready and able. Blogging is all about building strong communities.
Is this five step list complete? Probably not. So what would you add to the list. Please comment below on what you do to make your content share-worthy.
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