Zen Sharing Attracts Traffic, and Repetitive Sharing Is Annoying
When I started ZipMinis almost four years ago, I was naive about blogging. A steep learning curve awaits you if you begin the venture, but the pain is worth the pleasure.
If you begin, your naivete will be glaring to visitors and may turn them away, but you'll be surprised by how much slack they will lend you. Your page will be littered with the mistakes of a first timer, but your lack of skill is forgivable.
Don't get me wrong, some readers abandoned me immediately. But, unique internet explorers wander sites searching for original content, not dazzling design.
These readers have stuck with me through my learning, and I value and respect them.
They follow me on multiple social networks, and which creates a potential problem in my social media strategy.
New bloggers are tempted to flood social media channels with identical information, language, and style. It is the fastest and easiest way to spread new blog posts. However, glutting Twitter, Google +, and Facebook with your brilliant work turns people away.
Exponential sharing leads to overexposure
So, you share the exact same message across 20 different social media networks, with identical content. This is a problem for followers who have connected with you on multiple channels - the same readers you want to reward with fresh content.
One problem for novices is that social networks have a clever way of promoting themselves using your content by doing you the favor of sharing to other platforms. They make you feel like they are providing a convenient way of amping your sharing power by resharing or reposting for you.
This is repetitive sharing, meaning that one share floods more than the social platform you're posting.
The tactics social platforms use to help you share are often less than beneficial, and can damage your image, making it appear that you are nothing but a spammer, the most despised group on the internet.
I'll explain what I mean by repetitive sharing. When you join a social media network like Pinterest or Quora, most volunteer to connect to other platforms and share your posts with Twitter, Facebook, LinkedIn, and others.
I say volunteer because the platforms sometimes, by default, check the boxes that commit you to "Share my post with Twitter followers." Some social networks have 5 to 10 channels that they connect like this, and they try to make it seem harmless, even helpful. The problem now is not as severe as it was a couple of years ago.
Still be cautious in oversharing the same content, even your brilliant blog posts. Avid blog readers are happy to find your new post on the social media platforms they use, but not if they encounter the exact same post multiple times on the same channel.
How repetitive sharing occurs
You post to the big four social media platforms: G +, Facebook, Twitter, and LinkedIn. Great, your message is out, and people can follow it if they like your writing and ideas.
Next, you publish to Pinterest, where you have your account set up to automatically share your pins with Twitter and Facebook. Your followers are bombarded with the identical post, and become annoyed with your repetitive sharing.
You move to some other networks to share. By the time you are finished, you may have shared the exact same information five times on Facebook and Twitter.
Valuable followers on these networks will not tolerate such repetition, and they will dismiss you - unfriend, unconnect, and dissolve valuable bonds.
Telemarketers illustrate this annoying repetition
How many times have you been bombarded by the same telemarketer along with clones from similar organizations? What do you think when you hear them first mispronounce your name? You are annoyed.
If you are like me, you hang up immediately. Rude? Yes. But, the click saves my sanity. They immediately call back 10 times, and I ignore each call.
The human mind has little tolerance for repetitive information, and if you want to effectively disperse your blog message and curated content, you must avoid being a gnat.
Imagine things from your potential reader's perspective. She is sitting at the computer, munching some popcorn and looking for something engaging to read.
This reader reviews his social media channels, finding 50 pitches for your mediocre article because:
So, not only does she find many versions of your article pitch, the reader encounters other novice writers doing the same
What does this reader do?
Take action to salvage your image
The problem will not vanish without intervention. You need to take complete control of what, how, and when your posts are shared.
Here is all you need to do:
The image below shows one of my sharing platforms that offers to share to three other social networks at the same time. Seems convenient, but I can accomplish this with _Buffer and avoid repetitive posting.
If I connect all these accounts, I will be duplicating my sharing and bugging my followers.
It may seem like a lot of work for a small matter, but your readers and fans are your most important asset, and you don't want to send them running.
Use zen principles in sharing: be simple, be in the present, and be unique.
Sharing Tools Just for You: