The Science of Storytelling: 6 Ways to Write More Persuasive Stories
Storytelling binds the minds of readers and writers.
Mines the science of creativity in blogging and copy writing, suggesting that effective writers negotiate a psychological relationship with ideal readers.
Notes that research by Green and Dr. Mazzocco, explored storytelling in the court room, one of the a tough audience. They found that successful stories depend on the writer's:
Darin's note: Implied throughout is that the story must be seamlessly woven with the intended message, moving the reader to action. The author refers to this as "transportation," suggesting movement. An engaging story lacks purpose if no action is motivated. This is true of fiction, nonfiction, copy, etc. In the case of fiction, the action might be mental, emotional, or maybe even physical.
Interested? Click the title or image to read on.
Source is Problogger.com
You might also enjoy:
Darin L. Hammond