Get the Right People to Notice Your Ideas
... “But,” she asked, “what advice do you have for making sure that anything you do is read by the right people?”
To be known by the influential
Notes that the famous blogger Chris Brogan revealed that eight years of writing passed before he reached his first 100 subscribers, but also that most of us don't have that kind of time or patience for slow, painful strategy.
To help accelerate the pace, three essential concepts will help:
- Include the names and information of the people who you want to recognize you as you develop your content. With the complexity of search information today, important people are alerted when people are writing or podcasting about them. Talking about their ideas will get you noticed by them if you include names and website links.
- Aggressively share the content you create, and be creative in the methods you use. Don't spam, but get the content out to the right people. Many influential people would love to hear about the article you wrote on them. If you become aware that a key figure has shared a weakness or struggle, be proactive by sending them a link to your content that will solve their problem. Most leaders will appreciate a quick note and link that responds directly to their concern.
- Develop a "ladder strategy" for your articles and content. You cannot rely upon people to randomly search and find you, so build a solid audience by reaching out to fellow content generators and bloggers, even news outlets. These people already have a mass of followers that you can tap into. Try offering to guest post for some of your favorite authors and thinkers. Pitch an article idea to a news site. Having your work out there on these larger platforms will attract attention to you and drive people back to your website. This will also help to develop your brand as people begin associating you with important people and sites.
Interested? Click the title or image to read on.
Source is Blogs.HBR.org
You might also enjoy:
- Elite Entrepreneurs: Here's how to pitch perfect every time
- American History: The best creative minds teach how to innovate
- What you need to push meditation into mini moments: Corporate power
- How to spark your cognitive creativity and create meaning
- The power of kindness to change haters