The myth of the brainstorming session: The best ideas don’t always come from meetings
Mines the processes we traditionally go through to create and innovate in order to show that mass brainstorming sessions may not be the best way to accomplish goals.
Notes that the traditional method of marathon, spontaneous brainstorming sessions leads to various problems that inhibit innovation:
Preparation (individual study to focus your mind on the problem and explore its dimensions)
The traditional team brainstorming session short circuits this ideal creative process at almost every step, and the best and innovative ideas never have time to rise to the surface. A different approach to brainstorming sessions might avoid the pitfalls of tradition.
One of the first methods allows the time for ideas to incubate and develop. If you allow a brainstorming session individually before the group session, you allow time for the best ideas to percolate, and you also facilitate creativity for introverts. The group session will be more productive and efficient.
Mikael Cho suggests some other helpful ideas that work for him in his company:
So team and group brainstorming meetings can work effectively, but you should think about bending the traditional rules, opening the team up to potential that might not be realized with restrictions. Individual thinking is an integral part of the collaborative sessions.
Interested? Click the title or image to read on.
Source is TheNextWeb.com
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By Darin L. Hammond
Works for BlogCatalog, owns and writes at ZipMinis.com, and freelances as a writer and designer. Darin Publishes across the web on sites like Technorati, BC Blog, Blog Critics, Broowaha, Demand Media Studios, and Social Media Today. Google