Forget The Mission Statement. What’s Your Mission Question?
In a previous article, I shared five questions that today’s forward-thinking companies should be asking, based on input from top business consultants. This second installment, on the same theme, presents five more questions--but with a specific focus this time. These are questions that zero in on the mission and higher purpose of a company. Think of them as “mission questions.”
Notes that statements require no action after they are created, but questions always motivate your company and leaders to ask where they are headed. Questions provide a reality check to make sure your company stays on it's original track.
Where traditional mission statements are stowed away and forgotten, questions remain active, and here are some examples of powerful ones to ask:
- What motivated us to start the company and continues to drive our vision?
- What are the greatest needs people have that we are positioned to fulfill in a unique way?
- Where do we draw the lines on what we are willing to give up?
- What motivates us more than profit?
- Is everyone in the company focused on the same answers to these questions?
While the intention is not for all companies to use the same questions, the examples provided are powerful and get at the essence of a company. You should adapt the questions as needed to fit the needs of your company.
But, the real value is in returning to these questions frequently, ensuring that you are on the right path, asking you to do something rather than passively reading a statement. The original article provides useful examples of how companies have employed these.
Interested? Click the title or image to read on.
Source is FastCoDesign.com
You might also enjoy:
- How to harness the power of positive thinking: Change your brain
- Google's key to power is not in algorithms but writing: An elite Mission Statement
- How to remodel a life with a manifesto, not resolutions
- How female entrepreneurs crush obstacles
- How female entrepreneurs rock business
Before you go, what questions would you add or subtract from the list?