The 6 Most Important Lessons Of Marketing
Do You Apply The 6 Most Important Lessons of Marketing?
1) Follow up.
2) Follow up.
3) Follow up.
4) Follow up.
5) Follow up.
6) Follow up.
Notes some guides that will help you follow up with your clients effectively:
- Quantity: follow up with your clients many times, at least six. The idea is planted in the customers mind, maybe even with intentions buy, but people procrastinate purchasing. Repeated follow ups will convert those sitting on the fence.
- Good clients: even your most dedicated clients might ignore your pitch the first, second, and third time. They probably have the intention to buy, but don't feel pressured to do it right away. They anticipate that you will follow up.
- Pricing: a terrific bargain at the start of a campaign may not land many future customers. Some will take advantage of the bargain, but many will continue buying as the price goes up, so you need continual follow-up.
- Signals: if your most faithful customers aren't buying, your borderline customers are going to require even more work. Adjust as needed and remember that sometimes the conversion happens on the sixth attempt.
- The stakes: you may be tempted to ignore one lost sale, but that one customer may have turned into future sales. You are looking to build a solid customer base, dedicated to your products to benefit you in the long term.
- Pests: you can remind and follow-up without being a pain if you will just carefully plan your sequence of follow ups. Daily emails that include the same information will annoy, but planned distribution and new content solve that problem.
- Front-loading: don't include all of your follow up material in a single email because you will be left with nothing to come back to the customers with. Space them evenly both in time and content.
- Planning: arrange the whole campaign with follow ups in place at the time when you are most excited about the project. You may be tired at this point, but if you put it off, you will be planning in the middle of a stressful and perhaps frustrating campaign.
Interested? Click the title or image to read on.
Source is WritetoDone.com
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