Marketers Can Learn from the Boom in Online College Classes
My New Year's resolution: take a MOOC. What is a MOOC? You'll be hearing more and more about them. They're Massive Online Open Courses. They're at the intersection of higher education, social media and collective learning, blended with real-world contact.
Notes that Udacity, edX and Coursera are the top of the MOOC platforms, with Coursera's enrollment in excess of 2 million after a year.
Supporters of the new university-style courses point to obvious positive social results of free high quality education directed by the likes of Stanford, Harvard and MIT. Many are able to receive an education that otherwise would not.
Opponents rehash the traditional arguments against online education and reform: education is diluted, college work has less value, universities receive less funding, and large online courses have no face to face social interaction.
I would take the opposition seriously if the issues were currently a problem. However, the courses are free, functioning privately, and college credits not dispensed. The world community grows exponentially in strength and stability with the percentage of the educated population.
Interested? Click the title or image to read on.
Source is AdAge.com
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