"For many families, it's a Thanksgiving tradition as rich as turkey stuffing or pumpkin pie: Rise before the crack of dawn the morning after the holiday, wait for the mall to open, and start hunting down Black Friday bargains."
Mines the fanaticism that perpetuates Black Friday, pointing to many retailers who make 25% to 40% of their annual income on this shopping day alone.
Notes that the draw of steals in the market place lies deep within our human nature, the retailers enhancing this drive by creating the feeling of a climate where goods are scarce. Advertising hype makes the deals seem huge which makes shoppers feel like there is a limited supply. Therefore, one must hurry out and buy to land the best deals.
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Source is LiveScience.com.
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