7 Marketing Trends You Should Not Ignore
Marketing has been democratised. The capability to use marketing tools and technology without having to beg or pay for attention is unprecedented. It’s a time where you can now build your own crowd to market and sell to without paying the mass media gate keepers.
Notes that such changes in marketing have never been so monumental because the revolution is on multiple fronts: software, hardware platforms multimedia and multi-networks. Marketing adapts as quickly as the technology, and the most successful stay ahead of the curve.
Among the most significant current trends are:
- The heightened role of content marketing. Content marketing is vast, moving a brand across blogs, social media, and other venues. This kind of marketing is most effective, but it is also labor and intensive.
- The shifting of platforms to mobile marketing. The overwhelming increase in use of smart phones and tablets has forced marketers to adapt to distributing content on small as well as large screens. Many websites are reporting rapid increases in mobile traffic up to 30 -40%.
- The integration of all forms of digital marketing. Both content and social media are supremely important, and to be effective they need to be integrated company wide rather than housed in the marketing department.
- Scaling marketing through social media. Maintaining a social presence is complex and many are using marketing professionals to help them navigate and optimize. The ideal is to have one tool to handle the complexities including integration.
- Marketing continuously through social media and content. Google recognizes and approves of frequent activity and publication. If you are not found continuously, more than likely you won't be found at all.
- Personalized marketing approaches as opposed to mass messages of old. Sites are becoming more savvy at using big data to tailor messages for individual consumers. This trend will grow quickly as big data analysis becomes faster and easier.
- Visual marketing in the form of photos, videos, slideshows, and infographics. Not only is visual marketing expanding but is diversifying. Pinterest, Vine, and Instagram are among the disruptive visual technology employed in marketing, cutting into the Youtube market.
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Source is JeffBullas.com
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