Where Is Content Marketing Headed in 2014? [INFOGRAPHIC]
As the year 2013 comes to an end, marketing experts and internet professionals are taking a look forward to what the marketing terrain will be like in the year 2014, especially in the area of content marketing.
Demand for strong content increases in 2014
Mines the content marketing data from 2013 in order to predict upcoming trends for 2014, to give marketers an idea of what is to come.
Notes that over 90% of marketers currently use content as a primary strategy to attract clients, and more than half of those marketers say they will expand content marketing in the coming year.
In some companies, new positions will be created to manage content and social media, who they refer to as the "content director."
Slower companies will continue to use the backwards approach of shoving the workload on existing departments. The problem is that the content is hard to manage without someone who holds the specific duty.
With Google's new Hummingbird algorithm, the overall quality of content will be raised, and the writing will be more speech based. Hummingbird looks for language and phrases that closely match the way people speak and ask search questions.
The demographics are continually shifting toward mobile devices, and the trend will accelerate, as they estimate 87% of data usage will be mobile by 2017.
Content curation will continue to gain sophistication in order to match the increase of information and content.
Content will continue to reign supreme in 2014.
Interested? Click the title or image to read on.
Source is SocialMediaToday.com
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