4 Reasons Why Google+ is a Killer B2B Social Media Platform
Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. Why? Because they consider it a ghost town. They say Google+ is irrelevant. They invest in Facebook and Twitter and (more and more) in LinkedIn.
Notes that The Global Web Index places Google Plus at number two of the big 4 social media platforms, with 343 million users.
The circles that organize who you follow allows you to group people and businesses according to kind or any criteria. This allows for more effective target marketing, as you can share different messages with different people.
It's no secret that Google Plus performs at the highest level in organic searches, providing higher ranking for your targeted messages and keywords. Google freely admits this, and Chairman Eric Schmidt says "The true cost of remaining anonymous, then, might be irrelevance."
Google has a clear vision for the long-term and plans to integrate all of its different apps and tools into interconnected, massive social networks. It will inevitably dominate social media in addition to search, in an integrated manner.
Interested? Click the title or image to read on.
Source is SocialMediaB2B.com
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Let's see what you think: Do you use Google Plus, and if so how? Are you a Google hater?