The Art of Writing Great Google+ Posts
There’s no denying it: we love Google+. Sure, we’ve made hay over other social networking sites like Twitter, Facebook, and Pinterest. That’s because it’s smart to be where your audience is … to engage them there, and then direct them back to your own digital property. But Google+ is something different.
Notes that you begin to build your reputation through "attention, shares, and comments," rather than merely posting a blurb on you blog post. Reports that he maintains followers above the 3,000 level after a year of working hard to nurture his Google Plus presence.
Demian also reports that those in his tribe share consistently, as he remains actively engaged. There is an art to posts that attract attention including:
- The image you use is most important to the post, as Google has taken great pains to show off your photos, and Google Plusers love them. In a recent update, they made it possible to share some images that span the entire page.
- Headline takes second place behind the image, and you need to write ones that are "unique, useful, ultra-specific, [and] urgent." Try to keep the headline at 60 characters or it drops to a second line.
- The first sentence following the headline is essential and must be powerful enough to make the reader click "Read more." Google plus only includes the first 3 lines of the post. Grab attention.
- The main copy must be powerful by Google's content standards, so work hard on it. Use the limited textual features that Google + has: bold (asterisks around the words), italics (underscores around the words), and bullets (space, hyphen, space).
- Share your post with carefully targeted audiences using your circles of people you follow. Make the post specific to certain circles, targeting their needs specifically.
Darin's note: Become members or creators of communities in Google Plus. This is a really powerful means of tapping into specific audiences that focus on your interests, and you can share with these communities. To be most effective, be active in the communities and make a name for yourself.
Interested? Click the title or image to read on.
Source is Copyblogger.com
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