Customers Expect SOCIAL in Your Social Media Leadership
A few weeks ago, I was interviewed by an Italian newspaper regarding online marketing and social media best practices. Since most of our readers probably missed that one, I figured I’d share my answers here.
Notes that he has been CEO three times and like all tenacious entrepreneur's has had successes and failures. The secret is to learn and adapt quickly, trying never to make the same mistake twice, and the #1 rule is to have fun with what you are doing.
If your approach to social media is to advertise and broadcast, your approach will fail because your prospects today are looking to engage, interact, and learn to trust. Overt marketing will be ignored as suspect.
Potential clients want to have back and forth conversations and relationships. If you don't engage them in conversation, they will find it in your competitors. The connections you make with clients will bring a sale once a relationship of trust has been established.
Social media is fragmenting, and consumers are following. More often than not, potential clients are on one or more of the big 4 platforms, but probably on Pinterest, Friendster, or Pinterest as well.
On these multiple platforms, customers should find you talking, teaching, showing, adding value, and demonstrating that there is a real person behind the helm. With this goal in mind, essential to your success will be:
- Pinpoint your corporate values and ethics, and align your social media work with them. A mission statement is essential.
- Practice open, transparent leadership throughout your whole organization or social will not function.
- Be sure to line up numbers one and two with your overarching corporate strategy and plan.
- Tone down social media in the marketing department, and make the shift to integration throughout all the departments in the company.
- Pick up a Chief Social Strategist to work with all departments, striving to make this integration work. The value is worth the cost.
- Do not forget blogging. Blogs are one of your most powerful social media tools. Who are you writing to in your blog? It should be your target audience, with their specific needs and wants in mind. If not, you are attracting people, but not clients.
Interested? Click the title or image to read on.
Source is SwitchandShift.com
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