"Serial entrepreneurs those individuals who have successfully started multiple companies, have mastered managing the unknown."
Mines the time warn method of solving problems using a linear and unchanging template: planning, optimizing and executing.
Notes that a flaw in the method sets entrepreneurs up for failure in the current economy that changes in a flash. One must immediately begin adapting, never ceasing. The new evolving approach is organic and changes given circumstances and employs small steps: plan and invent, experiment and test, and learn and apply. Once the entrepreneur completes the process, she immediately returns to planning and inventing, forming a cycle of learning, change, and progress.
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Source is Forbes.