3 Important Lessons That Writers MUST Learn From Marketers
To the uninitiated, writing can seem like a pretty easy gig. You just spend the day watching television and surfing the web, and when inspiration strikes you saunter over to your computer to dash off a few brilliant paragraphs, send them off to an editor, and you’re done for the day.
Notes that writing is similar to marketing in that you are trying to get a "client" interested in your "product." So, thinking like a marketer will bring success:
- You are not writing for yourself. You are writing for your audience, so you must always remember those readers as you write, your employers. Learn as much as you can about who they are and what they like.
- You only have seconds to hook your reader. You draw readers in with your headline and first line, so make them your most powerful, audience driven lines. People scan headlines, so you have to grab them fast.
- You should include your passion and identity in your writing. Other people are passionate too, so some will love your work and some will hate it. You have to view reactions objectively to make them useful. Try not to gush too much over praise, and avoid feeling too much pain over criticism. In both cases, use the feedback you are getting to fine-tune your writing and know your audience better.
- You must work hard to grow your fan base because you need as many as you can get. Develop a plan to increase your audience and then follow through.
Interested? Click the title or image to read on.
Source is WritetoDone.com
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