The Science of Storytelling: 6 Ways to Write More Persuasive Stories
When it comes to crafting “words that sell”, the research shows us that stories are among the most persuasive forms of writing out there. Persuasive writing is an essential part of blogging—there’s no two ways about it.
Notes that research by Green and Dr. Mazzocco, explored storytelling in the court room, one of the a tough audience. They found that successful stories depend on the writer's:
- Knowledge of the ideal reader, being aware of ambitions, desires, and problems.
- Adherence to realism, making the story feel real on a deep level that connects intimately to the reader. Even a fake story must seem real to be persuasive.
- Effective delivery of the story, using pacing, emphasis, and coherence to guide the reader skillfully through events.
- Ability to paint a vivid picture, drawing the readers mind into the story with well chosen sensory details.
- Structuring the story in a logical flow, moving the reader through a linear and chronological plot.
- Creating an atmosphere of trust, generating a feeling of confidence in the writer and employing design elements in the structure of the page that make the readers feel comfortable.
Darin's note: Implied throughout is that the story must be seamlessly woven with the intended message, moving the reader to action. The author refers to this as "transportation," suggesting movement. An engaging story lacks purpose if no action is motivated. This is true of fiction, nonfiction, copy, etc. In the case of fiction, the action might be mental, emotional, or maybe even physical.
Interested? Click the title or image to read on.
Source is Problogger.com
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